What does Squarespace do for SEO?

How does Squarespace compare to various other services with respect to Search Engine Optimization (SEO)?

asked Oct 04 '12 at 17:56 by acasalena ♦♦ 4.8k3813


Squarespace sites come completely optimized for SEO out of the box without you having to do anything at all. A quote from the CEO of SEOmoz, the web's most respected SEO community:

The Squarespace team has put together a remarkable platform. Every aspect of the product - user experience, featureset, SEO friendliness, design and more - all work together to create one of the few content management systems I'm proud to recommend.

(You will also notice that Squarespace is in the screenshot on the front page of SEOmoz)

Further, as a technical summary:

  1. Squarespace produces pages with clean HTML markup.
  2. You have full control over the ordering of your page titles, even down to being able to create different title schemes for your homepage vs item pages and collection pages (done via General Settings).
  3. Squarespace automatically generates and links a proper sitemap.xml, which enumerates every single URL on your site, with proper priority, for perfect indexing even if you use a Javascript heavy template.
  4. We generate proper meta tags for all pages.
  5. We generate proper <link> tags to associated RSS feeds for your pages.
  6. We automatically generate a correct robots.txt, link your sitemap, and exclude all Squarespace service/search endpoints.
  7. Image descriptions are converted to alt tags properly.
  8. All primary pages on your Squarespace site contain clean URLs that are easily indexed and read.
  9. Squarespace generates proper rel="canonical" tags that ensure search engines are picking up the proper versions of your pages when content exists at more than one URL.
  10. Given multiple domains, Squarespace will redirect users and search engines to the right domain and use rel="canonical" to fix these references.
  11. Squarespace generates proper Facebook open graph tags that are used when your links are shared on social services.
  12. Squarespace is a paid service that aggressively fights spam. If you are using a free service that is a target for spammers, you potentially run the risk of being falsely grouped with other spam sites.

Even more, when importing from various systems, we ensure your URLs match after moving to Squarespace so that your already ranked content doesn't lose rank when you switch over. Your rank may even improve greatly, due to the items listed above. We've seen this happen frequently.

answered Oct 04 '12 at 17:57 by acasalena ♦♦ 4.8k3813


What about blog pages though? There's a discussion here where some folks aren't happy with blog SEO (whether they are right i dont know) https://answers.squarespace.com/questions/16806/how-do-i-add-meta-description-on-blog-posts

(Oct 11 '14 at 15:31) scoobie scoobie's gravatar image

"We generate proper <link> tags to associated RSS feeds for your pages."

I was wondering if you could clarify this, does this mean that Squarespace changes local links to absolute links when a blog is fed through RSS?

Thank you.

(Feb 12 at 03:03) SquareSly SquareSly's gravatar image

Amazing Answer! Thank YOU!

Also, check this statement from CEO of Moz.com: http://moz.com/community/q/seo-and-squarespace-is-this-really-an-option

(Mar 24 at 18:03) punodostres punodostres's gravatar image
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Asked: Oct 04 '12 at 17:56

Seen: 40,415 times

Last updated: Mar 24 at 18:03

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